Balancing the page

Pages that are too evenly balanced with text and graphics are unexciting. Try to have one main visual feature such as a picture, graph or tinted frame to act as the focal point of the page. Use enough white space around the main feature to make sure that it stands out from the page.

To make a page containing only text more readable:

Make white space the main visual feature on the page

Use frame borders, shadowed boxes or tinted frames to divide the text into more readable chunks

Use effects to highlight the important points.